What you will do
- Lead Regional Digital Transformation: Drive practical execution of digital initiatives in Commercial Excellence, focusing on AI-enabled use cases rather than system development.
- Generate AI-Driven Insights: Leverage CRM, BI, and advanced analytics to detect performance drivers, early warning signals, and HCP engagement quality.
- Operationalize Digital PDCA: Transform the Plan-Do-Check-Act cycle into a data-driven management process using digital evidence instead of manual reporting.
- Monitor Execution Quality: Track leading indicators and execution effectiveness to shift performance discussions from "what happened" to "why it happened."
- Govern Orchestrated KPIs: Ensure sales, marketing, and omnichannel KPIs are consistently defined, digitally traceable, and linked to commercial outcomes.
- Drive Strategic Corrective Actions: Translate complex digital outputs into actionable "so-what" insights to support regional and country-level decision-making.
- Build Digital Capabilities: Develop playbooks and training to promote a mindset shift toward AI tool utilization and insight-led execution discipline.
- Collaborate Cross-Functionally: Partner with Sales, Marketing, Medical, and IT teams to align data insights with practical commercial priorities.
Key Deliverables
- Digital- and AI-enabled PDCA frameworks and templates
- KPI insight dashboards and performance summaries
- AI-supported execution analyses and recommendations
- PDCA improvement action tracking outputs
- Best-practice materials for digital CE execution
