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Jobs in Malaysia   »   Jobs in Kuala Lumpur   »   PR / Media / Communications Job   »   Head, Retail Media Strategic Accounts

Head, Retail Media Strategic Accounts

Delivery Hero

Delivery Hero company logo

Commercial leader to own and scale Retail Media partnerships across APAC & EU. This role combines team leadership, strategic account ownership, and revenue delivery, with a strong focus on CPG brands and agency groups.

 

You will lead a team responsible for execution and pipeline development, while personally driving the most strategic partnerships and multi-market deals.

 

Key Responsibilities

1. Revenue Ownership & Commercial Leadership

  • Own and deliver regional Retail Media revenue targets across CPG, agencies, and non-endemic partners

  • Build and maintain a high-quality pipeline  with clear conversion plans

  • Lead commercial strategy for multi market deals, ensuring consistency in pricing, packaging, and deal structures

 

2. Team Leadership & Performance Management

  • Lead and develop a team of partnership managers / sales leads

  • Set clear targets, pipeline expectations, and performance standards

  • Drive accountability on execution quality, not just activity

  • Coach the team on negotiations, deal structuring, and senior client engagement

 

3. Strategic Account Ownership

  • Personally own and grow relationships with top regional CPGs and agency groups

  • Lead negotiations for high-value, multi-market partnerships

  • Build long-term JBPs embedding Retail Media as a core investment pillar

  • Act as executive sponsor for key accounts

 

4. Agency & CPG Growth Engine

  • Unlock agency budgets (WPP, Dentsu, Publicis, etc.) to drive incremental demand

  • Convert top CPGs into always-on Retail Media investors

  • Scale regional deals into structured, repeatable frameworks

 

5. Cross-functional & Market Leadership

  • Partner with local commercial and QC teams to ensure strong execution

  • Align with product and AdOps to scale solutions and unlock inventory

 

6. Operating Model & Scalability

  • Build and standardize best-in-class ways of working (pipeline management, program selling, JBPs)

  • Improve forecasting accuracy and commercial discipline across markets

  • Ensure the team operates with clear ownership and prioritization

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